HOME FURNISHINGS
Schoolhouse Spring catalog
Modernized, editorial voice to build credibility, accessibility, and relevance, with seasonal concept brainstorming,
creative development & copywriting
DIY Guides for
Pottery Barn
Concepting, copywriting, and digital content creation for six “Weekend Project” guides
(for kitchen, bath, laundry, rugs, lighting, windows) with how-to, styling, and installation tips
Digital video
for Joss & Main
Concepting and scriptwriting for brand digital video
Brand refresh for
Mitchell Gold
& Bob Williams
For their 30th anniversary, MGBW was looking to elevate its brand for a more affluent audience. My prescription? A more authoritative point of view, differentiating their design aesthetic and expressing new strategic messaging about their exceptional range of customization and commitment to truly sustainable craftsmanship.
Project
Seasonal catalog
Strategic storytelling
Copywriting
Direct Mail for JCP
With the launch of new brand partnerships, jcpenney was looking to throw the world’s biggest housewarming party. I wrote this love-letter to great home design — a direct-mail piece inviting consumers to make themselves at home in jcp’s new world of home goods.
