Fashion
Target
Target was aiming for a bullseye in its brand partnerships with Lilly Pulitzer, FEED, and TOMS. I captured each brands’ personality and created a whole lot of limited-edition love with smart, strategic, and stylish digitally-driven launch copy, compelling, socially-conscious broadcast spots, packaging collateral, and impactful print ads.
My “Mike Likes Bikes” spot for Target x FEED USA won a CLIO
Lilly Pulitzer was the life of the party, so I helped bring the party to life — with playful, colorful copy that took the internet and social-media channels by storm. Push PLAY to watch the highlights in the case study I wrote.
ROXY x DVF
“Dare Yourself” brand campaign tag, print & digital ad copy
lululemon x
Taryn Toomey
Scriptwriting for brand collaboration case study
Club Monaco
In weekly email blasts, I gave this mass (and massively chic) retailer a playful, aspirational point of view with a flirty, fashion-forward attitude.
eBay Fashion Plaza
To introduce its new fashion hub to vendor partners, eBay needed a video that would highlight the site’s features to stakeholders and brands. With simple interstitial text, I helped shape the narrative and control the pacing, so the site’s own dynamic imagery could tell the story.
Bergdorf Goodman
Who says a good man is hard to find? To increase relevance, credibility, and awareness among male shoppers, I leaned into Bergdorf’s “Goodman” heritage by celebrating “good men” — real men, true stories, and distinctive style.
Project
Seasonal fashion campaign for print and outdoor,
including adapting interviews into scripts for digital video
Charlotte Russe
Denim identity systems, product label copy and hangtag taglines
& in-store marketing
Claire’s
Taglines, EDM, and web feature copy
