Hi, I’m Robin.
I like to write.
For more than 20 years, I’ve shaped the voices of the world’s most-recognized brands, bringing both creative instinct and strategic rigor to every brief. As a published poet, I approach copywriting with an ear for nuance and a natural ability to find unexpected angles that resonate. But I’m not just a wordsmith: I’m a strategic collaborator who understands how brand voice drives business outcomes, allowing
me to move quickly from concept to
execution while keeping sight of the bigger picture. I’ve done it all: named a hip-hop perfume, corrected a supermodel's pronunciation on set, written Mad Libs for a pop-star, and definitive registry guides for upscale brides. I've even helped rebrand the cultural empire best-known for its gentlemen's magazine (think: bunnies). I've won numerous awards for my commercial and print work, including a CLIO, an OBIE, and a RACIE.
I love copywriting so much, I’ve even taught it at Stanford.
Great copywriters aren’t just creative.
They’re communicative.
I'm strategic, self-motivated, detail-oriented, and lightning fast. I can turn a phrase — and turn around a project — in record time. I approach every project with energy and enthusiasm, and welcome feedback and criticism. (In my experience, it almost always makes the work better.)
I come to copywriting with a natural proclivity for thinking outside the box, and a practical understanding of how to manipulate the nuances of language and tone. What does that mean for you? Smart, savvy creative work that exceeds your objectives, defies expectations, and delivers just what you need — copy that’s concise, creative, and consistently provocative, persuasive, and full of personality.