Beauty
Josie Maran for Sephora
Product tagline (“Get Even”), display copy, and visual merchandising for Sun Milk Sephora launch
Elemis
Proof-of-concept pitch copy for two campaigns:
“Defined by Nature, Led by Science” and “The New Guard in Anti-Aging”
Madison Reed
Product and program naming (“Bonding Time” and “Limitless” membership model with four distinct tiers),
messaging hierarchies, and supporting digital and VM copy and collateral
