Beauty
Josie Maran for Sephora
Visual merchandising and product tagline (“Get Even” for Sun Milk),
including shelf strip & display copy for Sephora
Elemis
Proof-of-concept pitch copy for two campaigns:
“Defined by Nature, Led by Science” and “The New Guard in Anti-Aging”
Madison Reed
Product and program naming (“Bonding Time” and “Limitless” membership model with 4 tiers),
messaging hierarchies, and supporting digital & VM copy & collateral
