Events + Activations
WW global rebrand
launch with Oprah
Concepting, scripting, and on-site direction in association with SYPartners for WW’s global launch of its new brand purpose. As the sole writer for the 90-minute presentation, I crafted the complete run-of-show, including speeches for 19 different international brand ambassadors, 5 videos, and a grand finale featuring Oprah live on stage. Hit play and skip the legalese; the show gets going around 1:29.
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
Teaser campaign for
Barbie retrospective
Who’s had more jobs than Barbie? I helped Mattel embrace blonde ambition leading up to the
New York Toy Fair, by spotlighting Barbie’s 120+ careers in a guerrilla PR campaign.
J.Crew’s brand launch into Asia
Event collateral for the grand opening in Hong Kong
