Events & Activations
WW global rebrand
launch with Oprah
Concepting, scripting, and on-site direction in association with SYPartners for WW’s global launch of its new brand purpose. As the sole writer for the 90-minute presentation, I crafted the complete run-of-show, including speeches for 19 different international brand ambassadors, 5 videos, and a grand finale featuring Oprah live on stage. Hit play and skip the legalese; the show gets going around 1:29.
Teaser campaign for Barbie retrospective at the NY Toy Fair
Who’s had more jobs than Barbie? I helped Mattel embrace blonde ambition leading up to the New York Toy Show, by highlighting the best of Barbie’s 120+ careers in a guerrilla PR campaign.
J.Crew’s brand launch into Asia
Event collateral for the grand opening in Hong Kong
