WW global rebrand
launch with Oprah

Concepting, scripting, and on-site direction in association with SYPartners for WW’s global launch of its new brand purpose. As the sole writer for the 90-minute presentation, I crafted the complete run-of-show, including speeches for 19 different international brand ambassadors, 5 videos, and a grand finale featuring Oprah live on stage. Hit play and skip the legalese; the show gets going around 1:29.