Digital + Social
Flamingo Estate
How do you make plant-based products sexy? Get naughty by (Mother) nature.
I helped position this biodynamic home for radical pleasures (and the world’s most luxurious body wash, candles, and olive oil) with an "evergreen" brand personality, tone of voice, launch copy, EDMs, and Insta stories.
Joss & Main
Concepting + scriptwriting for digital brand video
Hallmark
How do you change brand perception for the better?
By trading sentimental for serious fun.
To attract a new, younger audience to Hallmark’s holiday Keepsake ornaments, the old rules—and the brand's signature saccharine sweetness—no longer applied. We flipped the script, replacing familiar clichés with real stories real people could relate to in the brand's first-ever digital-only campaign. Analyzing data in real-time, we optimized reach, for sustained engagement, with 161.8M brand film views (5.6x the benchmark CTR), 3.7% sales growth, and 18.6% greater revenue YoY.
Pottery Barn
Digital content creation for 6 DIY guides (kitchen, bath, laundry, rugs, lighting, windows), including concepting and copywriting
