FOOD + BEVERAGE
Food52
Editorial content for seasonal catalog
Chandon 360 campaign
Sparkling wine sales and visibility were at an all time high, but the category lacked innovation and differentiation. I helped transform this beverage player into an aspirational lifestyle brand, for millennials seeking an alternative to traditional, predictable, and boring sparkling wine. I created everything from banner ads to blog posts to brochures, video scripts to immersive brand activations that spoke to current trends and embodied modern luxury, status, self-expression, and upscale fun. In addition to commercial success, Chandon was recognized by the Moet Hennessey group as a “Leader in Innovation” and was awarded “Best New Product / Packaging.”
Smartwater
The Challenge: introduce spokesperson Jennifer Aniston, launch the new sparkling water, and embody the brand in two-word taglines (echoing the cadence of "smartwater").
Challenge accepted, with a print and OOH campaign that met the brief for conceptual, concise, and clever. (Truth be told, I cheated on the word count with "say hi to sparkling".)
Five Marys
Digital brand video introducing this successful and scaling Northern California cattle ranch to consumers.
LemonLemon
brand launch for Pepsi
Naming and brand identity for global launch of LemonLemon, including package design, brand guidelines, and omni-channel advertising.
Cointreau
Tagline for print advertising: “Oh so Cointreau”
Driscolls Berries
Digital web content + EDM copy
