Sparkling wine sales and visibility were at an all time high, but the category lacked innovation and differentiation. I helped transform this beverage player into an aspirational lifestyle brand, for millennials seeking an alternative to traditional, predictable, and boring sparkling wine. I created everything from banner ads to blog posts to brochures, video scripts to immersive brand activations that spoke to current trends and embodied modern luxury, status, self-expression, and upscale fun. In addition to commercial success, Chandon was recognized by the Moet Hennessey group as a “Leader in Innovation” and was awarded “Best New Product / Packaging.”