New advertising approaches targeting new Millennial consumers.
The brand's first digital-only campaign, featuring paid and native social, influencer partnerships, banners, a microsite, and more.
SAKS FIFTH AVENUE
Blah, blah, blah... did you say Blahniks? Catalog copy complementing a retro fifties' photo spread in studies for Saks' encyclopedic holiday catalog.
BRAND IDENTITIES + PACKAGING
Naming is my middle name... and packaging is the perfect place to give your brand a boost. Who says a care label can't have personality?