Hi,
I’m a freelance copywriter, strategic storyteller, creative collaborator, and poet living in San Francisco, CA. I’ve helped shape the voices of the world’s most-recognized brands.
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I work directly with brands and the agencies that love them.
Recent work
Virgin Voyages
Williams-Sonoma
Target
City of Dreams
Hospitality & Travel
Tokyo Travel Guide
Bed, Bath & Beyond
Mitchell Gold + Bob Williams
Chandon
Delano Hotels
Target x Rizzoli
GAP for Good
Bloomingdale's
eBay Fashion
TempurPedic
Hallmark
No. 10 Madison Square West
JCPenney
Club Monaco
Bergdorf Goodman
Old Navy
Fashion
#voteperiod
More work right this way...
Digital Video & Broadcast
Radio Spots
I specialize in content & copy for:
Luxury & lifestyle
Fashion & beauty
Specialty retail & eComm
Health & wellness
Food & wine
Hospitality & travel
B2C & B2B
Branding & rebranding
Full-360 campaign concepts & execution
Brand differentiation
Identities & naming
Taglines & display copy
Editorial direction
Style guide & brand guide creation
Editing & proofing
Tone of voice & brand personality development
Broadcast TV, digital video & radio
Concepts & scripting
Script doctoring
Talent direction on set & in studio
Digital & social
Site content
Social posts & tweets
Banner ads & EDMs
Print advertising
Direct mail, in-store marketing & packaging
Catalog copy & collateral
Press kits & PR
OOH
Billboard copy
Experiential activations
Copy for field marketing & events
Strategic storytelling
Crafting RFPs, pitches & investor decks
Editorial features & interviews
Speeches & presentations
Content & marketing plans
Missions, purpose & vision statements
Great copywriters aren’t just creative.
They’re communicative.
I'm strategic, self-motivated, detail-oriented, professional, personable — and lightning fast. I can turn a phrase — and turn around a project — in record time. I approach every project with energy and enthusiasm, and welcome feedback and criticism. (In my experience, it almost always makes the work better.)
As a poet, I come to copywriting with a natural proclivity for thinking outside the box and a practical understanding of how to manipulate the nuances of language and tone. What does that mean for you? Smart, savvy creative work that exceeds your objectives and defies expectations.
About me
As a former Editorial Director for Gap Inc.'s Old Navy brand and an award-winning freelance copywriter and creative consultant, I have 20 years of storytelling experience in the fashion, specialty retail, beauty, consumer product, hospitality and travel, food and wine, and luxury lifestyle markets.
I've named a hip-hop perfume, corrected a supermodel's pronunciation on set, written Mad Libs for a pop-star, and definitive registry guides for upscale brides. I've even helped rebrand the cultural empire best-known for its gentlemen's magazine (think: bunnies).
I've won numerous awards for my commercial and print work, including a CLIO, an OBIE, and a RACIE.
I love copywriting so much, I've even taught it at Stanford.